OpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy.
Up until now, the ChatGPT experience has been completely free.
While there are premium plans and models, you don't see GPT sell you products or show ads. On the other hand, Google Search has ads that influence your buying behaviour.
OpenAI is planning to replicate a similar experience.
As spotted by Tibor on X, ChatGPT Android app 1.2025.329 beta includes new references to an "ads feature" with "bazaar content", "search ad" and "search ads carousel."
This move could disrupt the web economy, as what most people don't understand is that GPT likely knows more about users than Google.
For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy. It might also sneak in ads in the search ads, similar to Google Search ads.
The leak suggests that ads will initially be limited to the search experience only, but this may change in the future.
Ads might actually work in ChatGPT's favour
ChatGPT has roughly 800 million people using it every week, up from 100 million weekly users in November 2023 and about 300 million weekly users in late 2024.
An OpenAI-backed study estimated 700 million users sending 18 billion messages per week by July 2025, which lines up with this growth, and other analysts now peg traffic at around 5–6 billion visits per month.
GPT handles about 2.5 billion prompts a day, and India has become the single biggest user base, ahead of the US.
ChatGPT has everything it needs for ads to succeed. What do you think?
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Comments
johnlsenchak - 4 months ago
ad-blocker
gino8807 - 4 months ago
"ad-blocker "
Depends on how they do it. If it's in the response results, I'm not sure how it'd be blocked. If it's on the side however, then yeah that should in theory work.
johnlsenchak - 4 months ago
""ad-blocker "
Depends on how they do it. If it's in the response results, I'm not sure how it'd be blocked. If it's on the side however, then yeah that should in theory work. "
You use AI to develop a script to block the ads in AI
kryp-tonite - 3 months ago
I assume you won't get get ads using their API, if you were intent on using OpenAI as opposed to running something locally which is much safer.
PeterAlexLondon - 4 months ago
@Gino8807
Try Adguard they block on DNS very very effectfull!
This_Guy_Works - 4 months ago
I get that they need to monetize and I wouldn't mind some ads if they were relevant to my search. But knowing how greedy companies are, it will likely reach a point where the free version is unusable without some kind of ad blocker.