This file has been identified as a program that is undesirable to have running on your computer. This consists of programs that are misleading, harmful, or undesirable.
If the description states that it is a piece of malware, you should immediately run an antivirus and antispyware program. If that does not help, feel free to ask us for assistance in the forums.
Bundled with applications and games for various devices and computers as well, this file is part of an adware/marketing software program by W3i. This file searches for updates to whatever program or application it's bundled with.
"These features include both prompting users to accept automatic updates and rewarding them for rating your app."
It is assumed that users are familiar with the operating system they are using and comfortable with making the suggested changes. BleepingComputer.com will not be held responsible if changes you make cause a system failure.
This is NOT a list of tasks/processes taken from Task Manager or the Close Program window (CTRL+ALT+DEL) but a list of startup applications, although you will find some of them listed via this method. Pressing CTRL+ALT+DEL identifies programs that are currently running - not necessarily at startup. Therefore, before ending a task/process via CTRL+ALT+DEL just because it has an "X" recommendation, please check whether it's in MSCONFIG or the registry first. An example would be "svchost.exe" - which doesn't appear in either under normal conditions but does via CTRL+ALT+DEL. If in doubt, don't do anything.