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A 20-year-old Thai man streamed the murder of his 11-month-old daughter on Facebook Live on Monday, in another appalling case where Facebook's live streaming service has been used exactly for what Facebook never intended.

According to Thai news media, the man, named Wuttisan Wongtalay, murdered his daughter on the rooftop of an abandoned hotel in the Thai town of Phuket.

Facebook took nearly a day to take down the videos

He streamed the murder in two video feeds started on Monday, at 16:50 and 16:57, local time (09:50 and 09:57 GMT). The videos show the father tying a rope around his daughter's neck and dropping her off the side of the hotel.

Following his heinous act, the father took his own life shortly after, but he didn't stream his own death.

Thai authorities said the suspect had a fight with his wife, and acted in desperation as he believed his wife didn't love him anymore and wanted to leave him.

The live stream was converted into a video and hosted in the father's Facebook profile, where it remained for almost a full day, as Facebook miserably failed to act on numerous user reports.

The video was finally taken down on Tuesday, after Thai police and ministry officials reached out to the company. Nonetheless, by that time the video was copied and uploaded to several other platforms such as YouTube, DailyMotion, and others.

Live feature is turning into Facebook's biggest nightmare

Facebook's tardy response comes after the company failed to act in the murder of an elderly man in Cleveland earlier this month, an event also streamed on the platform.

In March, a group of teenagers used Facebook Live to broadcast the sexual assault of a 15-year-old teen.

Facebook Live was also used to stream the brutal beating of a Trump supporter in January.

Also in January, three men from Uppsala, Sweden, streamed another sexual assault using Facebook's platform. The three men are now in custody.

These are only the major incidents that took place this year. Multiple incidents took place in 2016, and all in all, the common factor was that Facebook's staff failed to act in due time, leaving videos online for hours, despite reports from its users.

Following the Cleveland incident, Facebook promised to improve its live video feed monitoring and review systems.

The recent wave of live stream incidents, coupled with the flood of fake news stories are currently Facebook's biggest problems.

On a side note, Facebook appears to be losing the battle of establishing itself as a source of reliable news. Big news agencies have already dropped the company's Instant Articles service, while others acused the company of intentionally burying their articles. This happens all while governments in Europe are threatening the company with fines due to the increasing number of fake news articles shared on its network.

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