At the F8 Developer Conference today, Facebook CEO Mark Zuckerberg announced an upcoming platform feature entitled "Clear History."
The new feature will be different from the "Activity Log" and the "Clear Activity Log" option. Activity Log is a list posts, likes, and comments a user has made on the Facebook platform.
According to Zuckerberg, the "Clear History" feature is meant to clear Facebook cookies, but also "browsing history on Facebook -- what you've clicked on, websites you've visited, and so on."
In other words, this is a more comprehensive "clear" operation, and this will include both information on actions users perform on the main Facebook platform, but also on other domains and apps where Facebook scripts —such Facebook's ads and analytics tools— are loaded
Zuckerberg said a lot of people have been asking for such a feature lately, more specifically, for a tool that lets them wipe all their data off Facebook's servers.
"Once we roll out this update, you'll be able to see information about the apps and websites you've interacted with, and you'll be able to clear this information from your account. You'll even be able to turn off having this information stored with your account," Zuckerberg wrote in a Facebook post following his F8 keynote.
What Zuckerberg means is that data is not entirely wiped off the platform. In a separate blog post, Facebook explained that data on user actions will still be collected, but without matching interactions to specific users. Facebook said this data is crucial for advertisers and app developers, and the data itself doesn't need to be this intrusive.
"We can do this without storing the information in a way that’s associated with your account, and as always, we don’t tell advertisers who you are," Facebook said.
But the Facebook CEO has also warned that using the "Clear History" feature will also destroy users' experience on Facebook, describing the effect akin to clearing browser cookies.
"Your Facebook won't be as good while it relearns your preferences," Zuckerberg said.
The Facebook "Clear History" feature is expected to launch in a few months.
The Facebook boss says the company isn't stopping here. In his F8 keynote speech Zuckerberg said the company is working on more features "like this," meant to give users more control over their data.
The feature was part of a larger set of updates the social network plans to roll out on the platform. This includes changes meant to give users more control over their data, changes to help Facebook staff fight fake news, and changes meant to prevent further election influence ops.
During the same keynote speech, Zuckerberg also announced that Facebook would be launching a Dating section this year.
You can watch Zuckerberg's keynote below. The "Clear History" feature is announced at the 14:20 (or -1:39:00) mark.