Microsoft announced today that it's news aggregation service that powers MSN has been rebranded as Microsoft News. This engine is used to display a list of curated news stories gathered from more than a thousand publishers, which is then aggregated in their MSN news feeds and in their Microsoft News app for Android and iOS.
According to Microsoft, more than 100,000 pieces of content are submitted to the Microsoft News engine, which is then processed by AI to determine the contents freshness, category, topic type, photos to pair with the content, and potential popularity. This content is then given to the Microsoft News editors who curate the stories that they feel should be promoted in the Microsoft News feed.
"This curation process is global, using editors with local expertise. Today, there are more than 800 editors working from 50 locations around the world – including editorial newsrooms serving multiple regions in India, Germany, France, Mexico, Canada and Spain," said Rob Bennett, Editor in Chief of Microsoft News, in an announcement. "Many of our editors have extensive backgrounds in media and journalism and have worked at a variety of news organizations including The Washington Post, The Chicago Tribune, Globe and Mail, Newsday, NBCSports.com, Seattle Times, Asahi Shimbun and Associated Press."
As part of this announcement, Microsoft has also released an updated iOS and Android app called Microsoft News. Like MSN, this app will aggregate news from around the Internet and directly from Microsoft's publisher partners.
Like other news apps from Apple and Google, you can select news subjects that interest you and the app will use those interests to suggest the latest stories to you.
When publishers partner with Microsoft to have their content displayed in the Microsoft News engine, both Microsoft and the publisher benefit. Microsoft gains access to almost unlimited content that can be displayed on MSN and in their apps and the publishers get a share of the advertising revenue.
Microsoft stated that as part of this program they have paid more than $600 million to publishers in the past four years through this advertising revenue share. While this does reduce the potential visitors that may be going to a publishers site, it does give them greater exposure and still generates revenue.