Today at Apple's annual press conference, Apple unveiled the iPhone X, iPhone 8, Apple Watch Series 3, and Apple TV 4k.
The new iPhone X has an edge-to-edge 5.8" OLED display called the Super Retina Display that has a 2436x1125 resolution and 458 pixels per inch. This new display supports HDR and has improved color accuracy and a 1,000,000 to 1 contrast ratio.
In order to make room for this extra screen real estate, though, Apple had to do away with the iPhone's home button. Now instead of using the home button to unlock the phone, with the iPhone X's 12MP cameras you can use Apple's new facial recognition technology called Face ID to unlock it. Face ID uses the the phone's front facing camera and Apple's A11 Bionic Neural Engine to build a model of your face that can be used to unlock your phone, authenticate you for Apple Pay, and increase security.
With Face ID, supposedly the security is now much greater as according to Apple, the chance of stranger unlocking your phone using Touch ID was 1 in 50,000, compared to Face ID's 1 in 1,000,000. When the iPhone 10 is released, I am sure we will find innovative hackers & researchers trying to crack Face ID.
With the removal of the home button, users switch between Apps and get back to the home screen by swiping up from the bottom of the screen. The demonstrations of this new gesture look like it will actually be more intuitive then using the home button.
The facial recognition capabilities of the iPhone 10 also come into play with a new fun features such as the ability to create and record your voice in animated emojis, or Animojis, that you can send via the Message App. These animated emoji's utilize the iPhone's camera to analyze your face's muscle movements so that 12 different Animojis can mirror your expressions. Some of the animojis are a pig, a panda bear, an alien, a robot, and of course poop!
Last, but not least, the iPhone 10 includes the A11 Bionic chip, which includes 4 efficiency cores that are 70% faster than its predecessor and 2 performance cores that are 25% faster. These performance increases are going to bring augmented reality and even more advanced gaming to the iPhone.
Pre-orders for the iPhone X will begin on October 28th and will ship on November 3rd. The base price for the iPhone X is $999.
For those who are not looking to shell out a $1,000 bucks on a new iPhone, Apple also introduced the iPhone 8 and 8+. While this version does not have the edge-to-edge glass, it still sports the new A11 Bionic chip that will provide a generous performance boost for the phone.
The iPhone 8 has an enhanced 4.7‑inch and 5.5‑inch Retina HD displays, a 12 MP camera, is engineered to reduce dust and water, and comes in the new space gray, silver, and gold finishes. It's glass back also allows for wireless charging, which is going to be boon for those of us who have to charge multiple devices at night.
The iPhone 8 starts at $699 for the base model and the iPhone 8+ starts at $799. Both models are available for pre-order on 9/15, with shipping starting on 9/22.
The Apple Watch Series 3 was also unveiled and comes with the long-awaited feature of cellular connectivity. Now a user can now use take their watch to the beach or a jog and stay connected without having to take their phone with them. This is possible because the Apple Watch's cellular feature will use the same number as the user's phone. This will allow the watch to receive calls, texts, and stream music without having an iPhone nearby.
An interesting new feature is that Series 3 will also inform a user of an elevated heart rate when they are not active and can also detect irregular heartbeats. Apple has partnered with Stanford University to create the "Apple Heart Study", which will be used to detect and notify users of irregular heartbeats, or arrhythmia, and other other heart related problems so that the user is aware and can seek medical attention.
These features along with it being swim proof, having advanced biometrics, and a 70% faster dual core processor may cause hold-outs to finally take a serious look at the Apple Watch.
The Series 3 Apple Watch with Cellular starts at $399 and the version without goes for $329. Pre-orders for the Series 3 will begin on September 15 and become available on on September 22.
Last, but not least, Apple also unveiled the new Apple TV 4K that will be able to stream content at 4K HDR. While 4K streaming devices already exist in the market, Apple's huge content library and the ability to install Apps, quickly turns the Apple TV 4k into a high resolution and high-end gaming/media console at a reasonable price.
The Apple TV 4K starts at $179 for 32GB or $199 for 64GB and can be pre-ordered on 9/15 and available on 9/22.