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Microsoft and Google face off in the search arena


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#1 Grinler

Grinler

    Lawrence Abrams


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Posted 01 July 2004 - 01:31 PM



Yesterday Microsoft launched an alpha testing of their "next-generation" search service. This search service is part of a 100 million dollar initiative created by Microsoft to compete with Google in the search arena.


Some new features include:

  • A supposedly new cleaner look

  • New algorithms that seperate search results from paid results and eliminates paid inclusions.

  • Direct access to searching Microsoft's Encarta Encyclopedia online


At this point we will just have to wait and see if Microsoft can pull ahead of Google in the search engine race. It will be a long stretch, but only the very few, like Microsoft, have the money to accomplish this.



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