Oh dear, do forgive me for laughing but I suspect there are men the world over who will be glad if one day all shopping of women's clothes is done over the internet!
In reality, it's not our fault. Nope, truly it isn't. The first problem is a very real one - if we are only window - shopping we see zillions of 'perfect' things we'd like to have ... but the moment we have the actual money in our pockets, a cruel and female version of 'Murphy's Law' kicks in and suddenly there isn't one 'perfect' thing in any of the stores. Or it's perfect except for the fact it's made for someone weighing either 99 pounds soaking wet or someone with the shortest legs known to women-kind. Or, as Orange Blossom mentioned, the fabric makes us cringe to touch it with our fingers, let alone dress in it. So many variables that simply don't exist when the average man goes shopping for a wardrobe. Honest.
So you see, it's not really her fault when she drags you through a zillion stores, then reverses direction and drags you through the same zillions of stores, really it's not.
For myself, I loathe shopping but know in an instant when I've found the 'perfect' thing - it makes my heart smile when I put it on and gives me the confidence to 'take on the world' - hoot!
And may I share some wee hints when shopping with a lady you love:
1. Never ever say, "Those shoes make your feet look a bit large, but I bet they're comfy, huh?"
2. Never say "That looks nice/ok". ('Nice/ok' to most women is the kiss of death when it comes to clothes")
3. Never say, "Who would have thought that cashmere could add bulk".
1. "Darling, while the orange dress looks lovely, it doesn't set off your beautiful green eyes like the other one did". ( Not, "Darling, the orange dress makes you look jaundiced")
2. "Darling, they are both lovely dresses but the blue one accents your tiny waist". ( Not, "Darling, the purple ones makes your bum look big").
Yup, honestly works wonders if handled right - and do remember it's really not her fault at all. Between that pesky 'Murphy's Law' and with designers designing for bodies that don't exist - there's a huge chance she's feeling worse and worse about herself with every shop she drags you through.
PM to CGM ... may I suggest that if this situation ever happens again, you take note of the pjs that made her face truly light up - and then return when she's not with you to buy the perfect 'just because of love you' gift. Gentle smile.