Blizzard was not kidding when they released the announcement earlier this month that they will not tolerate selling of in-game items.
Published: 12/28/2004 Written by: Andrew Serros Last week, some World of Warcraft users and at least one auction site, have been sent a cease and desist request. The legal department at Vivendi Universal Inc., owners of Blizzard Entertainment, said in the letter that if those they contacted did not respond, Vivendi would “have no other alternative but to review all legal remedies available… including taking formal legal action to protect our rights.” Elliot Chin, associate public relations manager at Blizzard, said they are pursuing the matter because they don't want to have situations where players have in-game equipment or gear that is grossly unfair for their level. “It almost ruins the game economy and it also gives an unfair advantage to certain players,” he said. “You're playing the game, but the game property belongs to Blizzard and no one else—you have no right to sell it.”