One big reason for the delay in biometric cell phones reaching U.S. consumers sooner is marketing strategy. In foreign markets cell phone manufacturers sell directly to consumers. Thus, the push for new services comes from the base of phone-feature users. In the U.S., however, service providers sell the phones with the features the provider wants to offer
By Jack M. Germain TechNewsWorld 12/25/04 1:30 AM PT Renewed interest in biometric security is heating up the cell phone industry in Asia. Industry watchers report that advanced security devices using biometrics are already popular in technology hungry countries in Asia and Europe. However, new biometric products already available to businesses and consumers are lagging behind in the U.S. marketplace. That will not change until American enterprise IT managers and consumers learn enough about the benefits of biometrics to demand the new products. Some analysts predict that today's 285 million USD biometrics market in Asia and the Pacific Rim will grow to nearly 431 million USD by the end of next year. The forecast for biometric devices worldwide is even rosier. Revenues for biometrics worldwide could sprout from 1.2 billion USD in 2004 to 4.6 billion USD in 2008. U.S. consumers, however, will have to wait up to two years before getting their hands on high-tech cell phones already being introduced abroad. Bad First Impressions... "People in this country still associate fingerprinting as an application involving criminal activity... " Maybe a New Start... Two factors might be signaling a change for U.S. consumers. IBM in October introduced a fingerprint scanner tied to a security chip in its ThinkPad T42. Company officials said consumer interest in this country is very strong....
The only easy day was yesterday.
...some do, some don't; some will, some won't (WR)