Posted 15 November 2017 - 10:43 AM
Because you're not using the tool correctly. The Media Creation Tool is not used, in any way, to directly load Windows 10. It is used either to obtain the Windows 10 ISO file, which you then have to burn to bootable media - whether DVD or USB thumb drive - using a utility to do same, or to directly create a bootable USB thumb drive that can be used to install Windows 10 on a computer.
There are lots of tutorials on how to install Windows 10 from a USB thumb drive, provided you have a thumb drive that is *bootable* and contains the Windows 10 components on it this is a fairly straightforward process. The trickiest bit, generally, is rearranging your computer's boot order to boot from that drive as part of the install.
Brian AKA Bri the Tech Guy (website in my user profile) - Windows 10 Home, 64-Bit, Version 1803, Build 17134
. . . the presumption of innocence, while essential in the legal realm, does not mean the elimination of common sense outside it. The willing suspension of disbelief has its limits, or should.
~ Ruth Marcus, November 10, 2017, in Washington Post article, Bannon is right: It’s no coincidence The Post broke the Moore story