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what's the difference between SEM and SEO?


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6 replies to this topic

#1 lexipad

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Posted 17 April 2017 - 11:45 AM

What is the difference between SEM and SEO? how does SEM work? what are the methods and metrics to optimize websites?



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#2 WillGraham

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Posted 15 May 2017 - 10:35 PM

SEM stands for "search engine marketing" is internet marketing method related to promotion of your website.

SEM is divided into 2 types: SEO (search engine optimization) (recommeded) and PPC (pay per click) 

There is a lot of information on the internet about SEO, you can do it yourself



#3 Amplusecommerce

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Posted 25 May 2017 - 02:38 AM

Hi,

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEM is the process of gaining website traffic by purchasing ads on search engines.

SEO results are unpaid results.SEM results are paid results.



#4 steventaylor86

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Posted 30 May 2017 - 12:29 PM

Correctly mentioned by "WillGraham" about the full name but you need to understand that one is for optimization and another basically for marketing. The SEO can be closely related to optimizing the website for a particular readers, little promotions like link building whereas SEM is directly related to paid campaigns like PPC.  



#5 ashleyjohn1189

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Posted 28 June 2017 - 06:31 AM

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
 


#6 Jameswt

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Posted 06 November 2017 - 03:56 AM

Main difference between SEO and SEM

 

SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.

 

https://goo.gl/f4qPQr



#7 ashtorns

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Posted 13 November 2017 - 10:31 AM

SEM = SEO + PPC






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