Consumer Opinion runs pissedconsumer.com, and the group says these lawyers essentially manipulated California's legal system by conducting a "rather brilliant but incredibly unethical" scheme to make negative reviews on the site essentially disappear from search results. The suit asks a federal judge to "discipline them for those misdeeds."
The suit notes a complex web of reputation companies and fake or "stooge" defendants working together. According to the lawsuit, it works like this: the attorneys sue the "stooge" authors of negative reviews—allegedly defamatory reviews that are published on the pissedconsumer.com site. But these lawsuit defendants didn't actually write the review, and the suits immediately settle. The judgements are then used to get Yahoo, Google, and Bing to erase negative reviews from search results. The suit alleges that a Florida attorney, the subject of some 59 negative reviews on pissedconsumer.com, was among the beneficiaries of the alleged scheme.
The lawsuit points out six similarly worded defamation lawsuits lodged in Contra Costa County, just east of San Francisco. The suits are filed, according to the lawsuit, because pissedconsumer.com won't remove the reviews from its website. "The scam is not all that complicated," Marc Randazza, Consumer Opinion's attorney, wrote in the lawsuit.
Mascott did not immediately respond for comment. The answering machine for Lapham was full, so Ars could not leave a message.
Its a pity that people like this waste their time in frivolous law suits instead of providing a great service.