Once upon a time Canonical's Ubuntu Linux was known as the desktop Linux. It's desktop is still very popular and the company is still investing in improving it. But, you don't need to look hard at the latest release, Ubuntu 16.10, to see Canonical believes its future is as the enterprise Linux for containers and the cloud.
Put it all together, and it's clear Canonical is putting the cloud first and the server second. The desktop is still important, but profitability will be found on the cloud, not in the PC.
Is this a good or bad idea? Will it attract more users to Ubuntu and/or drive existing users away?
I have never used any "cloud" services, always preferring to keep my data on my own storage media, but I would say that more choice is generally good.