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Updategate: Microsoft to double the number of ads in Windows 10 Start menu

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#1 JohnC_21


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Posted 17 May 2016 - 11:49 AM

TIME TO sound the 'Oh FFS' klaxon as developers are told about a nasty little payload in the forthcoming Anniversary Update.

It was explained during a presentation at the Windows Hardware Engineering Conference (WinHEC if you please) that the number of promoted apps (posh phrase, means adverts) in the Start menu of Windows will soon double.

The presentation showed some justifications by outlining changes in the Anniversary Waltz, sorry, Update, due for to release at roughly the same time as Microsoft beginsaccepting compulsory donations towards the upkeep of its ad platform.


The slide claimed that the firm will introduce users and expose them to the Windows Store and allow them to discover and engage with high-quality and locally relevant apps.

That second part is important because these promoted apps, which will appear in tiles, will be personalised, regionalised and managed by a service that will refresh them on a regular basis.

The difference for the end user is also that the number of static tiles in the Start menu reduces from 17 to 12 to make room for the new not-adverts.

The ads can be switched off in settings




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#2 britechguy


    Been there, done that, got the T-shirt

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Posted 17 May 2016 - 12:48 PM

Precisely.  Mine will double from zero to zero, as I turned off my advertising ID as part of setting up Windows 10.


It's impossible for Microsoft to win.  People will complain about things that they cannot turn on/off that Microsoft made that way and they'll complain about things they can turn on/off, regardless of what the default setting is (which any sentient being in this day and age knows in "on" as far as advertising goes).

Brian  AKA  Bri the Tech Guy (website in my user profile) - Windows 10 Home, 64-Bit, Version 1809, Build 17763 

Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts.  Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.

       ~ Mark Twain






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