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"Google to reject all Flash-animated ads in new HTML5 push", via ZDNet


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#1 Aura

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Posted 10 February 2016 - 12:05 PM

Search and advertising giant Google has taken one more step in relegating Flash to the pages of history. From July this year, it will no longer accept Flash display ads.

From June 30, developers with Flash-based display ads can forget uploading them to Google's AdWords and DoubleClick Digital Marketing. Instead, they'll need to output display ads in HTML5.

Phase two of Google's plan to go "100% HTML5" begins on January 2, 2017, when Google will no longer run Flash display ads on Google Display Network or through DoubleClick.


Source: http://www.zdnet.com/article/google-to-reject-all-flash-animated-ads-in-new-html5-push/

Yet another nail in Flash Player's coffin. This will reduce the attack vector of a lot of malware.

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#2 DeimosChaos

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Posted 10 February 2016 - 12:08 PM

Alright Google!!


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#3 rp88

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Posted 10 February 2016 - 03:23 PM

This is a good move, I expect we'll see a significant drop in the number of drive-by infections when flash adverts bceome rarer. If we're really lucky maybe google will follow through and refuse to show any advert which isn't either simple text or an image with a plainly visible html link (which must go directly to the site of the thing being advertised not to any kind of url shortener), if other companies then followed malvertising would become effectively impossible.
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#4 Aura

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Posted 10 February 2016 - 09:43 PM

If we're really lucky maybe google will follow through and refuse to show any advert which isn't either simple text or an image with a plainly visible html link (which must go directly to the site of the thing being advertised not to any kind of url shortener)


I can understand why ads will never be that way, and so should you :P

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