Something rather interesting is happening at the Gmail.com domain right now. Google has started notifying users of its experimental ‘Inbox By Gmail’ service that this has replaced their Gmail account…
The pop-up appears when Inbox users login and states “Thanks for trying Inbox! To make it easier we’ve updated Gmail to redirect you here”. In plain URL terms this means the standalone inbox.google.com address for the beta service disappears and Inbox instead resides at gmail.com.
The Beginning Of The End For Gmail?
The move has prompted several high profile industry observers to ask a very straightforward question:
I suspect the reality is somewhere in the middle: Google is looking to change the 11 year old service which has amassed over 900 million users and Inbox’s deeper trawling of user data allows it to offer a much wider range of intelligent automated features (including smart recognition of images, tickets, reminders and more). All this ties in with Google’s aim of advancing machine learning and the question of why none of it ever appeared in Gmail seems to have been answered.
That said Google also appears determined to tread very lightly with this. The opt out option is made very clear, reversing the merger can also be made in Settings and there’s a even a back-to-Gmail icon shortcut added to the Inbox menu which reverses the move for those who do switch and regret it.
Google isn't spending all this money to have two email apps. I think it will be only a matter of time before it will be a forced migration.