A day I've anticipated for quite some time has arrived. Today Microsoft started showing ads in the Start menu of the latest Fast ring version of Windows 10, build 10547.
Not all computers are showing them yet, but according to a report early this morning by Bogdan Popa in Softpedia, Windows 10 is now taking advantage of a "feature" that disappeared in an earlier beta cycle. Popa has a screenshot of a Windows 10 Start menu with an entry in the middle that says, "Suggested / WATCH Disney Channel -- Free."
Fortunately, it's easy to turn off the "occasional suggestions." Click Start > Settings > Personalization, then Start on the left and uncheck the box marked "Occasionally show suggestions in Start."
How long will it be before the option to turn it off is gone?