Soon apps in the Windows Store (the new Universal apps, that is) will have video ads (one assumes auto-playing) that take over the window and force you to watch a video before playing a game or using an app. If this sounds like something you don’t want your Windows PC to do, you’ll probably notice that they call it a “highly popular way of monetizing apps and games”. Popular with who? Advertisers. Game developers. Not popular with you, the user.
The whole point of supporting these types of ads in Windows Universal Apps is to try and attract more programmers to write games and other apps for the platform, since even well after launch the quality of the app ecosystem in the Windows Store is well below sub-par levels, which is actually a step up from all the scams and fake apps they had in the Windows 8 days. They are so desperate to get decent apps in the store they made it so Android and iOS apps can be simply recompiled and run on Windows without a lot of work for the developer — in fact, the Candy Crush game in the Windows Store used Microsoft’s toolkit to port the iOS game to Windows. So it makes sense for them to focus efforts on helping developers make money from their games.
Forgotten in this whole initiative are the users. Who don’t like or want auto-playing video interstitial ads, ever.
Edited by Condobloke, 18 August 2015 - 08:33 PM.