Only a few days left and it has got me thinking....
Windows 10 marks the first time that:
1) Windows has been given away for "free"
2) Microsoft has pushed an 'update' nagware to constantly remind users that you have one year to grab a free copy
3) Microsoft told OEM's they no longer have to unlock secureboot and can lock down to only Windows 10 bootable
We are at the critical junction where the desktop and general computing has matured. Mom and Pops aren't going to "downgrade" back to Windows 7 like when during the Vista era when people went back to XP in droves. (and with OEM lockdown they can't do it anyway!) and the vast majority of consumers don't build their own PCs anymore.
With DirectX 12 being the carrot dangle for PC games, and with the offer of "free if claimed within a year" and the constant reminder from the Windows updates, I see the majority of Windows 7 users could be on board with Windows 10 by this time next year. If so, Windows 10 will have more than 70% of desktop OS marketshare within just one year, far surpassing anything that ever came before it.
With everyone on Windows 10, Microsoft will capture a larger percentage of the search engine pie. Bing will be baked into Windows 10, even into Cortana and the start menu and OS search, meaning it will be a big blow to Google. When chrome came out with the omnisearch where one could do google search within the address bar without having to go to Google.com it was a novelity, now who doesn't search in the url address bar? Microsoft takes the concept one step further, gets rid of needing to input query into a browser, can just do it at the OS level from the start menu search! Also the future may be voice, and Digital Assistants like Siri, Cortana, Google Now will duke it out for marketshare. With Windows 10's device agnostic approach this could spell the end of Google's search dominance! If Windows 10 can get a significant portion of users hooked on Cortana's ecosystem that means less revenue for Google.
Plus, Hololens is set to be a game changer and could succeed where facebook's Oculus has failed to deliver or Google's glasses has flopped. This could usher into the next wave of computing in which MS is set to capitalize.
Firefox is basically dead, so it is just Chrome and IE. Edge is threatening to de-thrown Chrome in that regard as well. It will be modern and more secure and have a reading mode that gets rid of ads, hurting Google the most at this point because they have most to lose.
Microsoft thinks the future is going cloud and mobility of experience. They are targeting the nexus between individual and corporations. Devices are just dummy terminal endpoints and even servers become nothing more than edge distribution to the hybrid cloud. Microsoft plans to use Windows 10 has a jumping board that enables users to leverage it others offerings such as Office 365, Azure, HyperV, SCOM, Windows as a service, Zune, Xbox Live, Games For Windows Live, Windows Phone, etc etc etc....
With the IoT version that is free, this is a direct threat to Android and Microsoft wants Windows 10 to be embedded in all electronic devices from space ships to jet cars, etc....
Now there is talks that Microsoft has partnered with Facebook and its API to integrate that into its Universal apps and the Windows store and to lure and entice developers to the platform. This is ripe with opportunity to gain critical mass and to achieve threshold.
E#veryone these days, Google, Facebook, Microsoft all trying to get on the online shopping pie and kill Amazon. The first to get their first will win big.
Edited by darkbit, 26 July 2015 - 02:59 AM.