Microsoft looks poised to take the same approach with Windows 10. Once the new operating system debuts, the company will count on app sales to drive revenue. Windows 10 will run re-worked Android and iOS apps, which means there is a massive potential number of software packages that developers might like to have available on the many computers that will likely run the new Windows version.
But don't think Microsoft is getting touchy-feely. The software maker's chief operating office recently spoke about moving from one-time licensing fees to an "annuity conversion," meaning that the company may still be trying to figure out how to loop people, or at least corporations, into paying an annual fee.
I am not sure how Microsoft would handle an "annuity conversion" on an OEM computer but they would lose me as a customer if Windows went to a subscription model or one where no program was allowed to be installed unless from the store.