Posted 04 May 2006 - 04:05 AM
It really is an interesting industry.
I've had popup and spyware problems at one of my jobs that I had to deal with, so I read a few things about the industry. I'll see if I can dig up some of those articles.
Basically, there are companies that manufacture spyware and use it as a vehicle to sell advertising. Mortage bankers and others are very interested in purchasing such advertising.
The reason mortgage bankers pay for it is ... it works. You might not click on it, but several other people will. Even if only .001% of the people who get such advertising click on it, it can still be effective, depending on the price.
I'll try to see if I can dig up those articles.