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Minneapolis PR Upstart Joins Web-Browser War


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#1 KoanYorel

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Posted 20 November 2004 - 01:30 AM

The New York Times ad for Firefox has become a cause celebre sight unseen. It's part pat-on-the-back souvenir for Firefox fans, part anti-Microsoft clarion call and part reality check for average PC users who think Internet Explorer is the only Windows browser worth considering.(By Julio Ojeda-Zapata Saint Paul Pioneer Press 11/19/04 5:00 AM PT) A small public-relations agency in downtown Minneapolis' Warehouse District has become a high-profile combatant in the Web-browser war, one that software giant Microsoft surely thought it had won years ago. Think again, said Rob Davis of Haberman & Associates. The firm recently joined a grassroots effort aimed at making the upstart Firefox browser a plausible alternative to Microsoft's market-dominant but problem-plagued Internet Explorer. Publicity Stunt The new Firefox browser has become something of a hit in the high-tech world even though it commands barely a sliver -- if an apparently growing one -- of the browser market. That may be partly because of Davis. He cooked up one of the Firefox campaign's most prominent publicity stunts to date: a full-page New York Times advertisement, due to appear soon, which incorporates the names of 10,000 Firefox users who helped pay for the ad with US$10 or $30 contributions totaling about $250,000.
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#2 jgweed

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Posted 20 November 2004 - 10:43 AM

I wonder if 10,000 (NON-employees of MS) people would pay 30 bucks each for a counter-ad FOR Internet Explorer? The best that can be said for IE is that keeping it updated and patched keeps one from being bored.
John
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#3 KoanYorel

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Posted 22 November 2004 - 04:40 PM

Updating

Firefox lights up Web browser world by Joris Evers

NOVEMBER 22, 2004 (IDG NEWS SERVICE) - Firefox 1.0 appears to have sparked new activity in the Web browser market.

The release of the open-source Web browser by the Mozilla Foundation earlier this month prompted Microsoft Corp. to break its silence about Internet Explorer.

...Microsoft has no plans to release a new version of Internet Explorer until the next version of Windows, code-named Longhorn, which is due out in 2006...

... AOL's browser unit, Netscape Communications, is preparing to preview a new browser based on Firefox. "It is based on Firefox but will be Firefox Plus. It has got improvements beyond Firefox," AOL spokesman Andrew Weinstein said.

The preview, a so-called alpha release, is due Nov. 30.


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