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Two Things: Ads & highlighted words


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#1 Hal06

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Posted 30 June 2013 - 03:20 PM

Hello. I have two issues.

 

The first I've had before and received great help on this forum but cannot find the thread and can't recall the solution. the problem is that certain words in web pages are highlighted and link to various things to buy. It's annoying more than anything. any ideads on what this is and how to solve the problem?

 

The second issue is commericals on certain webpages, eg, Youtube. They run in banners at the top or along the side highlighting items to buy, especially things that I may have looked at, eg new computers. Any idea on how to stop this?

 

Thanks.

 

 



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#2 quietman7

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Posted 30 June 2013 - 07:43 PM

Are the highlighted words that you are referring to like the example provided by the OP in this topic (Post #1)?

If so, this is called in-text advertising and it is very common. An example from Vibrant is shown here. The blue double-underlined word is actually a keyword within a paragraph on a web page. The keyword is intended to provide consumers with information that is related to what they are reading. When hovering your mouse over this keyword, a pop up ad is displayed. Keep in mind that sometimes the words may appear in various colors with only a single underline.

In-text advertising is a form of contextual advertising commonly used to promote business and generate revenue to offset the cost of maintaining a web site each time a website visitor clicks on an in-text ad. Advertisements from in-text ads also help to generate targeted traffic to a website and improve their natural search engine ranking.
 

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically. Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for Web sites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site.

Definition of: contextual marketing


Text-Enhance is a premium service offered to you by our publishers. We work with various websites as well as software products to help them provide value to their users. Please remember that if you are seeing Text-Enhance links, this does not mean you are "infected" or are having issues with your computer. It also does not mean websites you view have been "hacked". If you are seeing these links, it means that the website you are on or a piece of software on your computer has decided to offer you this service...If you would like to disable these links from showing up, you can opt-out here.

What is Text-Enhance?

This process works by allowing webmasters to insert JavaScript code into webpages that displays relevant advertisements from an inventory of advertisers.
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#3 Hal06

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Posted 01 July 2013 - 07:05 AM

So there is no way to stop it?



#4 quietman7

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Posted 01 July 2013 - 07:34 AM

There are many companies which utilize In-Text Ads (contextual advertising ) and most have an Opt-Out procedure listed in their privacy statements or learn more about pages.

Example 1: Learn more about Infolinks <-scroll down to

Prefer to not see In-Text Ads on this site? Click here to opt-out

Example 2: Vibrant Privacy Statement

5. Controlling the Use of Your Information and Opting-Out

Opting out from Interest Matching. If you'd like to opt-out from having Vibrant Media collect your Non-PII in connection with our Technology for Interest Matching advertising, please click here. When you opt out, we will place an opt-out cookie on your browser. The opt-out cookie tells us not to collect your Non-PII to tailor our online advertisement campaigns. However, we may continue to collect certain data for basic ad serving and other purposes such as counting the number of times a keyword has been clicked. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

Example: Vibrant Opt-Out Procedure

Since these advertising websites use Cookies, opting-out is much easier than having to delete cookies or run a series of anti-spyware scans. In some cases you can disable In-Text Ads by hovering over one of the double-underlined words with your mouse and clicking the small "?" (question mark) at the top or bottom of the popup box. This will take you to a page that explains the ads and allow you to disable them (opt-out) using another cookie. In other cases, if you click on the Advertiser's name - i.e. AdChoices - you are taken to a page which contains opt-out information. If you just delete or refresh your cookies, the in-text advertising will be re-activated and the ads will reappear. You can also add these advertising companies to Internet Explorer's Restricted sites or disable them in Firefox with third party tools so the sites cannot be accessed.
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#5 Hal06

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Posted 01 July 2013 - 05:02 PM

Thanks!



#6 quietman7

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Posted 01 July 2013 - 06:48 PM

You're welcome.
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