All this to debunk an advertising agency that might have suckered in my boss...
We got an e-mail telling us to click the link to see the ad, great, joy it's there and looks good. Next week we got another link in the mail saying "click here, click on a local news story, and you'll eventually see your ad on the right." Sure enough we saw our ad (over and over and over because my boss was so excited to be showing up 25% of the time...) That's what the company claimed, 25% rotation with 3 other companies.
A few weeks ago I cleared the cache and cookies because we were having some problems getting a site to display correctly (fixed the issue), and then when he started going to the website the next day he was calling me at work saying we weren't showing up. Sure enough, I must have hit the refresh page 100+ times and never saw the company's ad (I did see about 30 other companies' advertisements). I got suspicious, and started going back over the e-mails. Sure enough the link we followed to the parent site had this added to the end of it: ...com/#setcommuninty=southeasttlyer. The light went on, I followed the link, clicked an article, refreshed 3 or 4 times and there we were again. Cleared the cache and cookies and got the same problem as before.
I e-mailed their people and this was the laughable answer I got in reply, the website must have known where I was, based on my IP address, and that's why we didn't have problems seeing the ad before I cleared the cookies and cache...
So I live on the NW side of the same city and did a whois lookup on my IP, and 1 site had me in the south east side of town, while a few had me listed maybe 5 miles from my actual location. I've been doing this for a long time, and the only thing I could think of that could tell anybody exactly where you were is the ISP telling you that customer X was online at XX:XX with this IP. Here's their address.
So I think these people are full of it, and I know the only reason we saw our ad is because the link they sent through e-mail set our community on that website to southeasttyler.
My question is, is there decent software out there that could actually pull this off without having to reconfigure a cookie so a user gets targeted advertising? I'll be curious what it is they claim they're using. I sent the owner of the site and e-mail after the run around from the ad agency.
I'm sure this was kind of rambling, but if you need clarification on any point just let me know and I'll be as precise as I can.
Edited by AcesDnied, 07 July 2012 - 02:36 PM.