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Interesting Social Experiment

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#1 Animal


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Posted 12 August 2011 - 05:37 PM

"Starbucks customer Jonathan Stark wants you to use his Starbucks card to get yourself some free coffee."

Starbucks customer Jonathan Stark wants you to use his Starbucks card to get yourself some free coffee.

Stark recently uploaded the barcode from his mobile Starbucks card onto the Internet. A user can download the image to a smartphone and use Stark's card to make purchases at Starbucks coffee shops--even if the user doesn't have a Starbucks card of his own. Though users aren't required to put more money on the card, they're encouraged to chip in at will.

The coffee chain recently introduced swipe-and-pay stations at registers, allowing mobile users to pay for coffees by phone instead of using plastic cards. Users who download the image of Jonathan's card can scan it just as they would a full-fledged Starbucks mobile app.

Above quote from: The Huffington Post, Dean Praetorius, First Posted: 8/10/11 02:22 PM ET Link to full article here

Jonathan's Card Website: http://jonathanstark.com/card/

Jonathan's Card Twitter Feed: http://twitter.com/#!/jonathanscard

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#2 boopme


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Posted 12 August 2011 - 07:44 PM

This is interesting!!! I think I'll give it a shot tomorrow.

I would be interested in the data he pulls.
Or what data he can get.
How many people have added to or taken from isn't going to say too much.

But it is novel and interesting.
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