It's near impossible to say what it is without more info.
However it may
be the program known as "Browser Configuration Utility" from DeviceVM, which is known to be distributed with the chipset drivers for some Gigabyte motherboards. If it is, then it's not malicious but isn't at all needed (I would classify it as bloatware
.) Look in the Add/Remove programs control for it. If it's there you can uninstall it without any ill affects.
But like I said, it's imposable to say for certain what it is without more info like the location of the file the startup refers to. The "Browser Configuration Utility" for example is usually located at: C:\Program Files\DeviceVM\Browser Configuration Utility\BCU.exe