Okay the Start Menu is a "hidden system file" you will need to enable viewing this.
The Folder Location is the same as Vista:
In you rcase you might want to edit the default user.
Under Organize > Folder and Search Options > View Tab:
There is a Checkbox that sas "Hide protected operating system files (Recommended)
You will need to un check th is so you can edit your Start Menu Folder. Otherwise you will not see it.
You can Right Click + drag the Program you want from the:
C:\Program Files (X86)
(Make Shortcut) To the Start up folder.
I think that sounds confusing but i'm not sure how else to put it.
In short, you need to make a shortcut in your Start Menu.