To play the game you wear a headset that contains headbands with electrodes and clips for your earlobes. The headset and clips will read the electrical impulses from your brain, and using the strength of these impulses, lower or raise a ball on a small jet of air. You then use a dial to move the ball to the left and to the right. In order to successfully navigate the obstacle course you will need to be able to train your mind to deliver the required intensity to raise or lower the ball as needed. Videos I have seen show that this game is not going to be easy and you will need to workout, or flex, your brain in order to properly navigate the game.
Mindflex is expected to ship on October 1st, 2009 for a price of $80 USD and is already ranked #11 in Amazon's toy department. Though pricey, this is going to be a hit item for the holidays and will probably sell out fast.