Posted 28 November 2008 - 01:19 AM
Your target audience is such a big and unstable set of variables that (in the same circs) I've settled for attaching a document laid out just right. For the vast majority, that could be in WORD or a .pdf, but Publisher is a severe pain with all its compatibility gaps.
Marketing attachments are NOT attractive on an email, so I look for ways to create mystery and challenge in the main intro message, so the receiver WILL (most times) donate me the extra click.
Sure hope this helps.