With the launch of Windows 7, Microsoft has taken to the streets of New York City and throughout the rest of the country with a series of launch events.Starting on October 23rd, Microsoft and HP will be hosting a series of events located in stores around NYC. The stores will contains demos of new HP hardware running Windows 7 as well as contests and giveaways. The list of the stores where these events will take place is:
Store | Time | Location |
| Office Depot | 10 a.m. - 4 p.m. | 1441 Broadway |
| Staples | 10 a.m. - 4 p.m. | 5-9 Union Square Street |
| Best Buy | 1 p.m. - 7 p.m. | 60 W 23rd Street |
| Best Buy | 1 p.m. - 7 p.m. | 1280 Lexington Ave. |
| Best Buy | 1 p.m. - 7 p.m. | 1880 Broadway |
Microsoft and HP are also sponsoring events featuring NBA players over the next several weeks to promote Windows 7, including a sweepstakes promotion that will award six trips for two to the 2010 NBA Playoffs and one trip for two to the NBA Finals. Secondary prizing will include HP and Microsoft product and/or NBA-themed merchandise - including seven notebooks given away every week. The list of NBA players and locations can be found below:
Player | Location | Date | Time | Store | Address |
| Eric "Sleepy" Floyd | Washington DC | Oct. 24th | 1 p.m. - 4 p.m. | Best Buy | 3401 Jefferson Davis Hwy, Alexandria, VA 22305 |
| BJ Armstrong | Chicago | Oct. 31st | 1 p.m. - 3 p.m. | Best Buy | 1000 W. North Ave Chicago, Il. 60622 |
| Dominique Wilkins | Atlanta | Nov. 7th | 12 p.m. - 2 p.m. | Best Buy | 1875 Pleasant Hill Rd Duluth, GA 30096 |
| TBD | Philadelphia | Nov. 15th | 1 p.m. - 3 p.m. | Best Buy | 2300 S Christopher Columbus Blvd Philadelphia, PA 19148 |
| Earl Monroe | New York | Nov. 21st | 1 p.m. - 3 p.m. | Best Buy | 52 E. 14th Street #64 New York, NY 10003 |
| Clyde Drexler | Houston | Nov. 29th | 1 p.m. - 3 p.m. | Best Buy | 5133 Richmond Ave Houston, TX 77056 |
| Kareem Abdul Jabbar | Los Angeles | Dec. 5th | 1 p.m. - 3 p.m. | Best Buy | 2909 Los Feliz Blvd Los Angeles, CA 90039 |
All in all, these events look like a lot of fun for both geeks and basketball fans.

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