BEN SILVERMAN is what you might call a Google obsessive. A producer and a former talent agent best known for bringing "Who Wants to Be a Millionaire" to American television, Mr. Silverman Googles people he is lunching with. He Googles for breaking news, restaurant reviews and obscure song lyrics. He Googles prospective reality-show contestants to make sure they don't have naked pictures floating around the Web. And, like every self-respecting Hollywood player, he Googles himself. Competitively.

"Guys all over town are on the phone saying, `I bet I can get more Google hits than you.' " he said recently. "It's become this ridiculous new power game."

This is an excerpt from a great article found in the Sunday Styles section of the New York Times today. It is an article that focuses on Google and the relevance it has in a lot of peoples lives. Unfortunately, to read the article you have to register at the New York Times website, but it is free to do that